You surely know the Google My Business marketing kit if you have a business and an account on Google Business Profile. This free tool by Google was very useful to create communication elements for free. Unfortunately, this famous Goole Marketing Kit is no longer available. Or even viewable.
So what about next? Why is the Google My Business marketing kit unavailable? Is it definitive? Will a new model be offered in the future?
Google Marketing Kit is no longer online
Many people hoped that it was a short unavailability of the free tool. As a temporary incident making the Google my Business Marketing kit site address impossible to view. But far from just being unavailable, the site address is now referred to the home page of the Google Business Profile website.
So if you try these days to connect to https://marketingkit.withgoogle.com/ which was the address where you could find the Marketing Kit, you will be redirected to https://www.google.com /business/ which is the home page of Google Business Profile.
The fact that the marketing kit address is being redirected suggests that the free service is no longer relevant. At least, for now. Because in the Help Center, the pages relating to the Marketing kit are still online to this day (https://support.google.com/business/answer/9711970?hl=fr).
What about the marketing kit in the future?
It is currently impossible to know whether the deletion of the Google My Business marketing kit is permanent or whether it could potentially be followed by a more recent equivalent. This service could indeed be missed by professionals who are looking in the coming weeks to download the famous “We are on Google” stickers. The same applies to cards, posters and other signs including a QR code to ask customers for reviews…
This free marketing kit made it possible to obtain communication materials that were both simple and effective for your business quickly and free of charge.
Is the potential end of this free service there to push many professionals and businesses to move towards Google WorkSpace and its paid offers? Today, no trace of information relating to the definitive end or not of the Google Business Profile minimalist marketing kit.
What alternatives to the Google my Business marketing kit?
Today, it remains entirely possible to create Marketing Kit elements using tools like Canva . The latter also integrates a QR Code generation system which will undoubtedly be able to partly replace that which was offered by the old Google kit.
Taking inspiration from what was done by Google is not complicated. Knowing that resources such as the Google Logo are available free of charge and officially by Google here: https://blog.google/intl/fr-fr/presse/
Google my Business marketing kit in 2024
The marketingkit by Google Business Profile is not back on this summer 2024. So now, we can tell that it won’t come back in the future.
Yes, it was an easy, free and great way to have many friendly visual elementor for businesses. But like many other Google products, it came to an end and a priori won’t be followed by a similar product.
