Several answers to this question which clearly deserves to be asked in this era of almost everything digital. And even if many professionals and businesses focus on social networks, the importance of having a professional or business website, but also a blog, is not really discussed. You still don’t know why?
Here is a start to the answer:
Communicate on the news and life of your company
Your company events
Are you adding new services for your customers? Are you adding new products to your online store and/or to your physical store? Are you recruiting new people? Are you moving? Are you extending your opening hours?
In short, as you will have understood, the potential reasons to communicate, in a positive way, about changes occurring within your company, can be communicated via your professional blog. Important informations, sometimes even essential to attract prospects and retain your current customers. In short, to draw attention to what concerns your job, your profession.
Share your work
Whatever your job. Having a blog will allow you to share, at your own pace, everything you think is important to your business. Are you a tattoo artist? You will be able to share your works. Ditto if you are in the construction sector, with the famous “Before/After” of the work you carry out.” The examples are so numerous that they could not all be cited.
Even if you already have a page that lets you discover your “accomplishments”. Create content on your professional/business blog, to take the time to detail each achievement that is worth the detour. To describe the time spent on this achievement. The human encounter which is at its source. If it allowed you to evolve.
Share customer testimonials
Via your blog, you can why not dedicate complete articles to testimonials from your satisfied customers. However, at a time when the consumer experience is at the heart of the customer experience, at a time when the opinions and comments of other people are often levers to trigger the purchase, suffice to say that it would be It’s unfortunate that you don’t consider sharing the positive experiences of your own customers. With their agreement obviously.
The Blog can contribute to better referencing of your business site
Content on the web is gold. Finally, let’s put things more real. The content, if it is of quality, exhaustive, clean and well presented, is a way to obtain good positioning in search engines. And this, on content that will fully concern your core activity .
Also, via a business blog, you could, with tailor-made content, make your business site appear better on Google and others. Free of charge. No need to tell many of you how today, for SMEs and large companies, the SEO budget is becoming a real issue. The same goes for independents and craftsmen, who obviously want, to stand out from competitors, for the professional site to be more visible on the web.
Proximity even via digital!
While the pandemic makes proximity less obvious. Less simple. And that digital is entering even more into our daily lives, with a major shift towards digitalization for many sectors of activity. Whether it’s neighborhood toy stores… The corporate blog will add proximity and even humanity to a professional site.
The business site is often static. We put photos, all the information about your business, then finished! However, the corporate blog will add this additional brick of life. Of humanity. With articles published regularly. Who will bring the site to life.
With fresh, new and real content, relating to the field of your activity, your meetings, potential partnerships with other professionals. On your great successes. On slices of life at work, for example by presenting your team or you, you will give another face to your company.
I’m one of those people who likes to put faces to names. So your customers, surely too. Don’t you?
Conclusion
This professional site could be reduced to a few pages. The great classics of a professional site. With a page through which I introduce myself. A page where I describe the services I offer. A page through which to contact me.
However, via this blog that I add to this professional site, I can share my experience. My web experience . My experience also and rightly so, undeniable interests in having a blog on a professional website. Whether it is a site of an artisan, a freelancer, an artist, a local florist, an association, a VSE, SME and even a very large business.
Are you thinking about creating a blog for your professional site or business website but you don’t know how to go about it? Do not hesitate to contact me so that we can define your project together.
