You surely know that TikTok is a perfect tool to get more views on you. On your website. On your business. Yes, this social media is all about video. but video also works with SEO. So yep, you can use SEO on TikTok. And it can really help you.
Let’s see together how and why you can use SEO on TikTok !
What about SEO on TikTok ?
Everyday in each country where TikTok is available, many people publish videos. Sometimes, several videos per day. But how many of them really know that they can use SEO on TikTok ? And who really cares about SEO on this famous social media ? A social media that can make you sometimes earn money ?
It often begins with keywords.
Keywords and SEO on TikTok
For example, as soon as a user on TikTok begins to upload a video, he obtains a message as on this screenshot :
And the goal is to add a title and to describe the video with this title. And as you can imagine, the best thing to do is to use and add keywords on the title. It will help other users to easily understand what the video is about. And bots on TikTok will also understand the content and will show the video to the audience which is interested with this topic.
On the screenshot, you can clearly see that TikTok asks to add a title and keywords. It’s not an optimization from you or other users. It’s a big TIP from TikTok :
- To help other users to discover your content through TikTok bots
- To hook users and keep them on your video
No need to add too much keywords. You can do what you would do on your website or blog. Type the words that describe your video. That’s all!
For example :
- You show how to take care of a monstera deliociosa with yellow leaves ? Add it on your video title !
- Your video is about a piece of art you’ve made ? Tell it !
Stay as you are. Describe you content !
Where can you add keywords on TikTok ?
On TikTok, you can add keywords on :
- In the title of you video
- In the description of your video
- With hashtag (no spam, use about 3 to 5 hashtags)
- With captions that you can add.
- In every text parts used on the video
So, do you really still have doubts about the SEO power on TikTok ? I mean, now that we saw that you can add many keywords, we know that the social media ask us to. There are reasons for that 😉 That’s not to play !
No need to optimize, keep simple with SEO on TikTok
For sure, you can keep simple with keywords and SEO on TikTok. No need to think about spam with keywords. To add many times a single word. The idea is to describe things and to keep things simple.
For example, here a video on one of my french TikTok accounts. It’s all about plants, plants propagation and plants care. So, in this video on the screenshot below, i share how i propagate a succlent plant called Sedeveria harry butterfield. And i just add this in the title :
I create my title as i would do it on a blog :
- I propagate plant so i add it.
- The video is about a succulent plant propagation, so i describe this.
- I add the succulent’s name. I know it’s name and through experience in years about sharing plant’s content on the web, i know that frequently asked questions are about plant’s ID and/or names.
I don’t spend hours about searching keywords. I keep things simple 🙂
How queries help to find your content on TikTok?
If you still have doubts about how SEO can help other users to find your content on TikTok. And so, your videos. Look below :
Go to your profile page. Click on : TikTok Studio. Then, have a look on the right of your screen and click on “View all” in the Analytics part. You’ll be on the Analytics page. Scroll to the footer of this page. You’ll see a list of keywords as you can discover here on the screenshot below :
There are 2 parts on this screen :
- Traffic sources : Here you can see if your videos and content are discovered thanks to the For You Feed, thanks to your TikTok profile or for example, thanks to you followers…
- Search queries : Here is the key if you want to use SEO on TikTok or if you already use SEO on TikTok. Because you have a focus on which queries drive users to your videos. In the screenshot, we can see that “yesweblog” is the main keyword used to see my content 🙂
Now, we know that SEO on TikTok is not only recommended, but it is useful. Useful for TikTok users and algorithms. So yes, it makes sense to use it. Especially if you have visibility gain goals!
And to use other ways to get your profile found by users, don’t forget to use your TikTok QR code!
