Bing Places for Business is a service offered by Bing, Microsoft’s search engine, that allows businesses to create and manage their online business listing. It’s the equivalent of Google My Business (aka Google Business Profile) for Bing.
So let’s discover this free web tool by Microsoft Bing ! 🙂
What is really Bing Places for Business ?
If you already know and perhaps user Google My Business on Google Maps or Google Search, so you already know what is really Bing Places for Business. Because it’s the same product in many points ! But on Bing search engine.
You can find it here : https://www.bingplaces.com/
By creating a Bing Places listing, a business can:
Creating a Bing Places listing offers businesses several benefits, including:
- Enhanced online presence: Showcase the business with photos and videos.
- Increased local discoverability: in local Bing search results.
- Detailed business information: Provide comprehensive business details.
- Customer engagement: Encourage customer reviews and feedback.
So obviously, for businesses in supported countries, this is very important tool ! It means you have other ways to make your business be found ! Yep, everybody already know Google My Business. But it’s not the only solution on the web.
Supported Countries for Bing Places for Business
Bing Places for Business covers many countries. It’s a very good thing ! But enfortunately, it’s not available for example in France !
Here are supported countries that you can find on this offical page :
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Canada
- China
- Denmark
- Finland
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Italy
- Japan
- Malaysia
- Mexico
- The Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Russia
- Spain
- Suede
- Swiss
- Taiwan
- Türkiye
- United Kingdom
- United States of America
If your country is not supported by Bing places for business and if you try to import your Google My Business profile, you’ll unfortunately obtain a message as : Country/Region non supported
In France, businesses appear in the search results. But it’s not possible to modify or claim it…
How to claim your business on Bing places for business?
It’s easy ! You can add your business on Bing Places as you can do it on Google for Google Business Profile. But the good new on Bing Places is that you can import you Google My Business Profile on Bing Places for Business :
When you click on the import button, you have only two steps to enable your Business of the Bing tool. You can also claim or create your account to enable your business on Bing Places.
If you’re in a country that’s not supported by Bing Places, you’ll see your business listing. But you won’t be able to claim or edit it. Unfortunately.
The only way to influence the information that appears on your profile will be to change it or indicate it on platforms like Facebook. In France, for example, it is sources like the Yellow Pages that help the profiles to be supplied with information (opening hours, etc.).
Businesses without a physical store
You can add your business on Bing Places for Business even if you don’t have a physical store. It’s not a problem. You can hide your address ! It’s obviously better than on other plateforms like Apple Business Connect which does not allows businesses without a physical store.
