Google News offers a unique opportunity to increase website traffic. Sites that give rich, regularly updated editorial content, covering local or global news, can particularly benefit from this visibility. By registering and verifying on Google News, these sites can invite their readers to subscribe to the RSS feed to be alerted of new posts. This strategy helps to retain the audience and maintain regular engagement.
So let’s discover how to invite users to follow you site on Google News ! 🙂
Find your Google News publisher page link
Each website (or blog) validated so that its content is published on Google News has a page on the Google product. Here is the one from Yes We Blog:
To find the link to your publisher page, you can simply copy it to your web browser bar or use the share icon here:
So simply copy the link as suggested via the first icon, then insert it wherever you want to share it with your audience. The link may be quite long. So you might as well have it available because clearly, it won’t be easy to remember. For example, here is the link to the YWB publisher account:
Share your Google News publisher account
Share your Google News publisher page link
For your audience to become aware of the presence of your website’s content on Google News, you simply need to inform them:
- in an article
- with an announcement on social networks
- with a link or with an icon on your website
The other fairly crucial step is to inform your readership that they can “Follow” you on Google News:
The “Follow” button on Google News
Once you have your Google News publisher page link, the point is for your audience to easily understand and know how to subscribe to your content on G. News. In this case, a button makes it easy to put a publisher (website) in your “favorites”. Here is the button in question that your audience can choose to use to “follow” your website on Google News:
With this button, it’s super easy for users to follow your content and website on Google News. They can click on the Follow button and then, become subscribers. They can also click again if they don’t want to follow your content anymore.
This follow button is in every version of Google News. Where ever you live. Here for examples is the button for the french version of Google News (called Google Actualités) :
It is so appropriate to mention this strategic button for you, to your audience.
Then, your subscribers will have direct access to your content on Google News screen with a specific tab (the third tab on the left). Enough to allow your content to be found more easily. Because Google News is largely occupied by very large news media (Le Parisien, BFM and others).
How do you see if you have subscribers on Google News?
Basically, how do you know if you have subscribers and how many you have on Google News? If you share about the presence of your web media on Google News, it is normal that you want to know if people follow your content there.
I’ll give you the answer here: Find out the number of subscribers on Google News
And don’t forget to take car of the quality of your logo on Google News ! This is a very important part of your business or site branding !
